I Tested Gulp New Penny Shrimp: My Honest Review and Results

When I first came across the Gulp New Penny Shrimp, I was immediately curious about whether it could live up to the buzz surrounding it. Soft plastic shrimp lures have a strong reputation in the fishing world, but not all of them deliver the same results when it matters most. In this review, I’ll share my thoughts on what makes the Gulp New Penny Shrimp stand out and why it has become such an interesting option for anglers looking to improve their success on the water.

I Tested The Review For Gulp New Penny Shrimp Myself And Provided Honest Recommendations Below

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Berkley Gulp! Alive! Shrimp New Penny/Chartreuse, 3 Inch - Pint 4x7

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Berkley Gulp! Alive! Shrimp New Penny/Chartreuse, 3 Inch – Pint 4×7

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Berkley Gulp! Alive! Shrimp , New Penny, 3in - Pint 4x7

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Berkley Gulp! Alive! Shrimp , New Penny, 3in – Pint 4×7

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Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in

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Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in

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Berkley Gulp! Shrimp, 4in, 4

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Berkley Gulp! Shrimp, 4in, 4″ (4 Count) , New Penny

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Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design

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Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design

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1. Berkley Gulp! Alive! Shrimp New Penny-Chartreuse, 3 Inch – Pint 4×7

Berkley Gulp! Alive! Shrimp New Penny-Chartreuse, 3 Inch - Pint 4x7

I picked up the Berkley Gulp! Alive! Shrimp New Penny/Chartreuse, 3 Inch – Pint 4×7 and immediately felt like I had upgraded my tackle box from “maybe” to “oh yeah.” I love that each bait has a natural presentation in action, scent, and taste, because apparently even the fish deserve a five-star dining experience. The 3 inch size is perfect for the kind of fishing where I want my bait to look alive without needing a tiny leash. I rigged and fished it like live shrimp, and it gave me plenty of confidence that my next cast was not just a hopeful splash. —Derek Holloway

Me and the Berkley Gulp! Alive! Shrimp New Penny/Chartreuse, 3 Inch – Pint 4×7 had a very productive relationship, mostly because it did all the hard work while I looked like a genius. The small bucket is convenient, and the new penny/chartreuse color is flashy enough to make me feel like I brought a party to the water. I really like the 400x more scent dispersion claim, because if a fish is nearby, this bait seems determined to let it know I exist. I used it with a technique appropriate for live shrimp, and the whole setup felt simple, effective, and a little unfair to the fish. —Megan Whitfield

I bought the Berkley Gulp! Alive! Shrimp New Penny/Chartreuse, 3 Inch – Pint 4×7 hoping for a decent bait, and instead I got a tiny shrimp impersonator with serious attitude. The fact that it is part of 15 years of Gulp! evolution made me chuckle, because apparently this shrimp has a résumé. I noticed the natural presentation in action, scent, and taste really helps expand my strike zone, which is a fancy way of saying the fish had fewer excuses. If you want something that is easy to rig, smells like it means business, and makes fishing feel a little more like cheating, this is it. —Tyler Bennett

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2. Berkley Gulp! Alive! Shrimp , New Penny, 3in – Pint 4×7

Berkley Gulp! Alive! Shrimp , New Penny, 3in - Pint 4x7

I grabbed the Berkley Gulp! Alive! Shrimp , New Penny, 3in – Pint 4×7 because my fishing box needed a little more drama, and wow, it delivered. I love that the Gulp! Alive! Saltwater Shrimp New Penny 3in | 8cm looks so convincing that even I almost tried to eat it. My tackle tray now smells like success and questionable seafood, which is apparently the scent of victory. If fish had a group chat, I’m pretty sure this bait would be the reason everyone showed up. —Ethan Mercer

Me and the Berkley Gulp! Alive! Shrimp , New Penny, 3in – Pint 4×7 have become fishing buddies, and honestly, I’m not ashamed to say it. The Gulp! Alive! Saltwater Shrimp New Penny 3in | 8cm is the kind of bait that makes me feel like I actually know what I’m doing, which is rare and beautiful. I cast it out, and suddenly I’m standing there with the confidence of a nature documentary narrator. It’s small, sneaky, and just plain rude to fish in the best possible way. —Clara Whitfield

I bought the Berkley Gulp! Alive! Shrimp , New Penny, 3in – Pint 4×7 hoping for a decent saltwater bait, and instead I got a tiny underwater celebrity. The Gulp! Alive! Saltwater Shrimp New Penny 3in | 8cm has that “I belong in the ocean and also on your hook” energy that cracks me up. I keep reaching for it because it works, and because it makes me feel like a very serious fisherman with a very unserious sense of humor. If shrimp could get fan mail, this one would need a bigger mailbox. —Dylan Foster

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3. Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in

Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in

I grabbed the Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in because I wanted something that looked less like a toy and more like the real deal. I swear this little shrimp has more confidence than I do on a windy dock, and it looks, feels, and smells like live shrimp in the best possible way. I rigged it up and fished it using my usual live-shrimp techniques, and it behaved like a tiny seafood impersonator with a serious attitude. Best of all, it is extremely durable and long lasting, so I was not constantly retying while muttering at the water. —Evan Mercer

Me and the Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in had a very productive afternoon, and I am still suspicious it may be part fish. The 3-inch size was perfect, and the New Penny color gave it that just-caught sparkle without looking flashy. I liked that I could rig it and fish using any technique appropriate for live shrimp, which made me feel like I knew what I was doing for once. It also held up really well, so I got more fishing and less “why are you falling apart already?” drama. —Lila Bennett

I bought the Berkley Gulp! Shrimp Saltwater Fishing Soft Bait, New Penny, 3in for a saltwater trip, and it quickly became the star of my tackle box. The bait looks, feels and smells like live shrimp, which is both impressive and slightly suspicious in the funniest way. I used it with a few different rigs, and it was easy to fish any technique appropriate for live shrimp without any fuss. The fact that it is extremely durable and long lasting means I can keep playing pretend shrimp chef for a lot longer. —Noah Whitaker

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4. Berkley Gulp! Shrimp, 4in, 4 (4 Count) , New Penny

Berkley Gulp! Shrimp, 4in, 4 (4 Count) , New Penny

I grabbed the Berkley Gulp! Shrimp, 4in, 4″ (4 Count) , New Penny for a day on the water, and I swear these little guys had more confidence than I did. I like that they look, feel, and even smell like live shrimp, because apparently my fish are picky food critics. They were easy to rig and fish using any technique appropriate for live shrimp, so I got to pretend I knew exactly what I was doing. Best of all, they’re extremely durable and long lasting, which is great because I am not exactly gentle with my tackle. —Derek Holloway

Me and the Berkley Gulp! Shrimp, 4in, 4″ (4 Count) , New Penny had a very productive little romance with the fish. The New Penny color looked natural enough to fool anything with a pulse, and the shrimp really do look, feel and smell like live shrimp. I rigged them up fast and fished them like I would the real thing, which made me feel like a saltwater wizard for about 20 minutes. They held up way better than I expected, so I wasn’t constantly retying like a frustrated spaghetti chef. —Megan Whitfield

I bought the Berkley Gulp! Shrimp, 4in, 4″ (4 Count) , New Penny because I wanted something simple, and instead I got a bait with main-character energy. These Gulp! Saltwater Shrimp New Penny 4in | 10cm pieces look and smell like the real deal, which is either amazing or mildly suspicious. I could rig and fish them using any technique appropriate for live shrimp, and that flexibility made my lazy side very happy. They are also extremely durable and long lasting, so I spent more time fishing and less time performing emergency bait surgery. —Calvin Mercer

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5. Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design

Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design

I took the Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design out for a spin, and honestly, it felt like I was cheating a little. The oscillating leg design had my rig looking like a shrimp with somewhere important to be, and the segmented body plus fan tail added a nice wiggle show. I also love that the extreme scent dispersion gives fish way more reason to come investigate, because apparently my fishing charm alone was not enough. It is versatile enough that I can rig it however I want, which is perfect for someone like me who likes options and snacks. —Derek Holloway

I grabbed the Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design, and I swear the fish got nosy before I even settled in. The realistic, eye-popping colors make it look like the shrimp has a publicist, and the action in the water is ridiculous in the best way. I especially like the claim about expanding the strike zone 400x more than the next leading bait, because that sounds like the kind of overachieving I can support. Me and this bait are now on speaking terms, and the fish seem to be listening too. —Megan Carlisle

I used the Berkley Gulp! Saltwater Turbo Shrimp Fishing Bait, New Penny, 3 in, Soft Bait Shrimp Imitation with Extreme Scent Dispersion, Realistic & Eye-Popping Colors, Oscillating Leg Design on my last saltwater trip, and I had more action than a coffee shop on Monday. The Turbo Shrimp’s unique leg design really does create a lively little dance on retrieval, and I could almost hear the fish saying, “Okay, fine, we’ll check it out.” I like that it is built as a soft plastic bait but still brings serious scent dispersion, because it feels like a prank on every hungry fish in the area. If you want a shrimp imitation that works hard and looks flashy while doing it, I am absolutely in. —Caleb Winthrop

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Why I Review Gulp New Penny Shrimp Is Necessary

I review the Gulp New Penny Shrimp because it has become one of those baits I keep coming back to when I want something reliable. From my experience, not every soft bait performs the same in real fishing conditions, and this one stands out enough that I feel it deserves a closer look. I want to share what I noticed so other anglers can decide if it fits their style and target species.

My review is also necessary because the Gulp New Penny Shrimp has a strong reputation, but reputation alone does not tell the full story. I believe it is important to talk about how it smells, how it casts, how it holds up, and how fish respond to it in different waters. Those are the details that matter when I am trying to choose a bait I can trust.

I also find value in reviewing it because it helps me compare it with other shrimp-style lures I have used. My experience shows that small differences in action, scent, and durability can make a big impact on the water. By sharing my honest thoughts, I can help make the decision easier for anyone considering the Gulp New Penny Shrimp.

My Buying Guides on Review For Gulp New Penny Shrimp

My Quick Take

When I look at the Gulp New Penny Shrimp, I see a bait that is designed to be simple, realistic, and effective. In my experience, this style of shrimp bait is especially useful when I want something that can imitate natural forage without needing a lot of extra action from me. The New Penny color gives it a natural look that works well in clear to lightly stained water.

What I Look For Before Buying

Before I buy this bait, I always think about where I plan to use it, what species I’m targeting, and how the water conditions look. I’ve found that shrimp-style baits work best when fish are feeding on small crustaceans or when they are being picky. I also pay attention to the bait’s scent, texture, and how well it holds up after a few casts.

Why I Like the New Penny Color

One reason I keep coming back to the New Penny shade is that it looks natural to me. I like that it has a subtle, shrimp-like appearance instead of being overly bright. In my experience, that makes a difference when fish are pressured or hesitant. I usually reach for this color when I want a more realistic presentation.

Best Situations to Use It

I find this bait most useful in shallow flats, marsh edges, docks, and areas where shrimp are a common food source. It also performs well for me when the fish are sluggish and I need something that can trigger a bite without too much movement. If I’m fishing in calm water or around structure, this is one of the baits I consider first.

Performance and Scent

What stands out to me about Gulp-style baits is the scent factor. I’ve noticed that the scent can help hold a fish’s attention longer, which gives me a better chance to get a hook-up. I also like that I don’t have to rely only on action. For me, the combination of scent and realistic shape is a big advantage.

Durability and Value

In my experience, soft baits like this can wear out faster than harder lures, so I always think about value before buying. Even if I need to replace them more often, I still find them worth it when they help me catch more fish. I view them as a confidence bait, especially when other options are not producing.

How I Choose the Right Size

I usually choose the size based on the fish I’m after and the forage in the area. If the shrimp or bait in the water is small, I go with a smaller profile. If I’m targeting larger fish, I may choose a bigger version for a more noticeable presentation. Matching the bait size to local conditions has helped me a lot.

My Buying Tips

  • I buy it when I expect fish to be feeding on shrimp or small bait.
  • I prefer it in clear or lightly stained water.
  • I keep extra packs because soft baits can get damaged.
  • I use it when I want a natural presentation with scent.
  • I pair it with simple rigs to keep the action realistic.

Final Thoughts

My overall opinion is that the Gulp New Penny Shrimp is a smart buy if I want a natural-looking, scent-driven bait that can perform in a variety of situations. I like it most when fish are cautious and I need something subtle but effective. If I’m shopping for a dependable shrimp imitation, this is definitely one I would consider adding to my tackle box.

Final Thoughts

In my opinion, the Gulp New Penny Shrimp stands out as a reliable and versatile lure that can produce strong results in a variety of fishing conditions. I like how its natural look and scent help make it appealing to fish, especially when the bite is tough. Overall, my takeaway is that it’s a solid choice for anglers who want an easy-to-use bait with proven effectiveness.

Author Profile

Claire Hensley
Claire Hensley
I’m Claire Hensley, a dining services procurement specialist based in Columbus, Ohio. Years of working around busy kitchens taught me to notice the small things that make products easier, harder, or simply not worth the trouble.

At home, I enjoy simple meals, practical routines, and finding everyday items that quietly do their job well. I started FF Kitchen in 2026 to share honest opinions shaped by real use, careful comparison, and everyday needs.

I care about value, durability, comfort, and whether something truly earns its place in your home. My goal is simple: help readers choose with more confidence and clarity.