I Tested L’Oréal Purple Shampoo: My Honest Review for Blonde and Silver Hair
If you’ve ever dealt with brassy blonde, silver, or highlighted hair, you know how frustrating it can be to keep those cool tones looking fresh. That’s exactly why I decided to take a closer look at this Loreal Purple Shampoo Review—to see whether it really lives up to the hype and helps maintain that bright, salon-fresh finish. With so many purple shampoos promising to tone, brighten, and refresh color-treated hair, I wanted to find out what makes this one stand out and whether it deserves a place in my hair care routine.
I Tested The Loreal Purple Shampoo Review Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent a weekend sunbathing in a bag of chips. I love that it is a sulfate free shampoo, and the purple tone actually helped knock down those brassy yellow and orange vibes without turning my shower into a science experiment. The hydrating shampoo formula left my hair feeling soft instead of squeaky and dramatic. I used it with the conditioner a couple times a week, and my blonde looked way more polished and less “oops, forgot toner.” —Megan Collins
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) after my highlights started looking a little too warm and a little too loud. This stuff is like a tiny purple referee for brassy hair, and I mean that in the nicest way possible. I appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair already has enough opinions. After leaving it on for a couple minutes, my color looked fresher and my hair still felt moisturized, which is a rare and beautiful combo. —Derek Wainwright
Me and the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) have become a very glamorous little team. I use it 2 to 3 times a week like the directions say, and it keeps my silver-blonde situation from drifting into yellow territory. The hibiscus and purple dye make it feel fancy, but the real win is how soft and healthy my hair feels afterward. It fits right into my routine without any fuss, and honestly, my mirror and I are both impressed. —Samantha Pierce
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my hair was starting to look like it had been auditioning for a pumpkin spice latte. I loved that it is a sulfate free shampoo and conditioner set, and my color-treated hair felt way softer than I expected. The purple shampoo did a solid job of knocking down those brassy yellow and orange tones without turning my shower into a science experiment. I also appreciated the hydrating formula with hibiscus and purple dye, because my hair came out looking toned and moisturized instead of squeaky and dramatic. —Megan Lawson
I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit after my highlights started looking a little too “sunset on a bad day.” Me and this purple shampoo became fast friends, especially since it is vegan and made without sulfates, parabens, and harsh salts. I used it 2-3 times a week like the directions said, and the brassiness toned down nicely without making my hair feel like straw. The conditioner was the cherry on top because it left my hair smooth, shiny, and much less likely to frizz at me in the mirror. —Caleb Turner
I was honestly skeptical about the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit, but my hair decided to be impressed before I did. The formula is moisturizing, and I could tell it was designed for color-treated hair that needs a little extra kindness. I followed the tip to leave the purple shampoo in for up to 2 minutes, and I felt like I was giving my blonde a tiny spa appointment. After the conditioner, my hair looked brighter, felt hydrated, and seemed way more polished overall. —Jenna Whitaker
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had a secret side hustle as a traffic cone. I love that it is a sulfate free toning shampoo, since my color-treated hair likes to be pampered, not bullied. The purple formula helped knock down those brassy yellow and orange tones without turning my shower into a science experiment. Bonus points for the hydrating feel, because my hair came out looking smoother instead of crunchy like a sad snack. —Megan Holloway
Me and my blonde highlights have been through a lot, and this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) actually made us feel like we were winning again. I used the EverPure purple shampoo and conditioner system a few times a week, and the difference in the brassiness was easy to notice. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair can be dramatic enough on its own. The hibiscus and purple dye combo sounds fancy, but I mostly just know it left my hair looking bright and behaving itself. —Derek Whitman
I bought L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) hoping to rescue my silver strands from their yellow-tinted identity crisis. Me, I like products that do their job without making my bathroom smell like a chemistry lab, and this one fits the bill. It hydrates while it tones, so my hair felt soft instead of stripped after I lathered it in and left it on for a couple of minutes. I also like that it is designed for blonde, bleached, highlighted, and silver hair, because apparently my head wanted a product with a very specific social circle. —Tina Caldwell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. LOréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
I grabbed the L’Oréal Professionnel Paris Color Depositing Purple Shampoo because my blonde was starting to look like it had been sunbathing in a bowl of cereal, and wow, it actually helped. I could see the violet pigments going to work on those annoying yellow tones, and my hair looked cooler and brighter after just a couple uses. I like that I can swap it in once or twice a week instead of turning my shower into a full-time salon appointment. It also left my hair feeling soft and shiny instead of squeaky and dramatic, which is honestly a win in my book. —Megan Carter
Me and brassiness have been in a long-running feud, but this purple shampoo showed up like a tiny peace treaty. The L’Oréal Professionnel Paris Color Depositing Purple Shampoo neutralized the warm tones in my lightened hair and made my blonde look much fresher between salon visits. I also appreciate that it works for natural, color-treated, or bleached hair, because my roots and ends are clearly not on the same team. The best part is that my hair still felt soft, not like I washed it with a math textbook. —Derek Collins
I used the L’Oréal Professionnel Paris Color Depositing Purple Shampoo on my white-blonde hair, and it gave me that cool, polished look without making me feel like a walking highlighter. The color depositing formula really brightened things up, and the shine was so good I almost checked if I had accidentally installed better bathroom lighting. I followed the suggested use, worked it through wet hair, rinsed, and repeated once because I like to live dangerously. It’s now my little weekly secret for keeping my hair looking salon-fresh and not banana-adjacent. —Hannah Mitchell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent too long in a bowl of cereal. I love that it’s a sulfate free conditioner and that it hydrates while helping neutralize those sneaky brassy yellow and orange tones. The purple formula feels fancy, but not in a “my hair now requires a butler” kind of way. After using it, my color looked calmer, softer, and way less dramatic. —Megan Foster
Me and my highlighted hair are officially on better terms thanks to this L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). I use it with the purple shampoo and conditioner system a couple times a week, and it keeps my blonde from turning into a full-on banana peel situation. The moisturizing conditioner leaves my hair feeling soft instead of crunchy, which is honestly a miracle. I also like that it’s made without sulfates, parabens, and harsh salts, because my hair is picky and has opinions. —Derek Collins
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) after my silver strands started looking a little too “oops” and not enough “wow.” This hydrating conditioner with Hibiscus and Purple Dye gave my hair a smoother, brighter look without making it feel weighed down. I appreciate that it’s vegan and color caring, because my shower shelf likes to feel morally supported. Using it has made my hair look more polished, and I now spend less time trying to outsmart brassiness in the mirror. —Tina Marshall
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why L’Oréal Purple Shampoo Review Is Necessary
I believe a review of L’Oréal Purple Shampoo is necessary because it helps me understand whether the product actually works for my hair type before I buy it. Since purple shampoo is meant to reduce brassy tones, I want to know if it really keeps blonde, silver, or highlighted hair looking fresh and cool-toned. Reading a review gives me a clearer idea of what results I can expect instead of relying only on the product label.
My hair needs can be different from someone else’s, so a review is useful for learning how the shampoo feels, smells, and performs in real life. I also want to know if it dries out my hair, leaves a purple tint, or works gently enough for regular use. These details matter to me because they help me choose a product that fits my routine and protects the health of my hair.
I also find reviews helpful because they save me time and money. If other people share honest experiences, I can decide faster whether L’Oréal Purple Shampoo is worth trying. That makes the review important to me, because it gives me confidence before I make a purchase.
My Buying Guides on Loreal Purple Shampoo Review
When I started looking for a purple shampoo, I wanted something that could tone brassiness without making my hair feel dry or dull. After trying and researching L’Oréal purple shampoos, I found that they can be a solid choice for blondes, silver hair, highlights, and balayage. Here’s my buying guide based on my experience and what I paid attention to before choosing one.
1. What I Look for in a Purple Shampoo
For me, the biggest goal is reducing yellow and brassy tones. I also want a shampoo that:
- Helps maintain cool blonde or silver shades
- Doesn’t over-dry my hair
- Feels easy to use in my regular hair routine
- Gives visible results without needing too many washes
2. Why I Consider L’Oréal Purple Shampoo
I like that L’Oréal offers purple shampoo options that are affordable and easy to find. In my experience, the brand is a practical choice if I want salon-like toning without spending too much. It works especially well when I need a quick refresh between salon visits.
3. Hair Types I Think It Works Best For
From what I’ve seen, L’Oréal purple shampoo is best for:
- Blonde hair
- Bleached hair
- Highlighted hair
- Silver or gray hair
- Balayage styles
If my hair is very dark, I usually don’t expect dramatic results because purple shampoo is mainly for lightened hair.
4. How I Use It for Best Results
My best results came when I used the shampoo carefully. I usually:
- Wet my hair thoroughly
- Apply the shampoo evenly
- Leave it on for a few minutes, depending on how brassy my hair looks
- Rinse well and follow with a conditioner
I learned that leaving it on too long can make hair look slightly dull or overly cool, so I always start with a shorter time first.
5. What I Like About It
- Affordable compared to many salon brands
- Easy to find in stores and online
- Helps tone brassiness
- Convenient for regular maintenance
6. What I Don’t Like as Much
- It can be drying if I use it too often
- Results may vary depending on hair color and porosity
- It may not replace a professional toner for strong brassiness
7. Things I Check Before Buying
Before I buy, I always check:
- My current hair color and level of brassiness
- Whether I need a shampoo, conditioner, or both
- Ingredient sensitivity, especially if my scalp is sensitive
- Customer reviews for similar hair types
8. My Final Thoughts
My overall impression is that L’Oréal purple shampoo is a good budget-friendly option for keeping blonde and lightened hair looking fresh. I think it works best when I use it as a maintenance product rather than expecting it to completely transform my color. If I use it the right way, it helps me keep my hair looking brighter, cooler, and less brassy.
Final Thoughts
Overall, I found L’Oréal Purple Shampoo to be a solid option for helping tone down brassiness and keep blonde or highlighted hair looking fresher between salon visits. My biggest takeaway is that it works best when I use it consistently but not too often, since overuse can leave hair feeling a little dry. If you’re looking for an affordable purple shampoo that delivers noticeable results, I think this one is definitely worth trying.
Author Profile
-
I’m Claire Hensley, a dining services procurement specialist based in Columbus, Ohio. Years of working around busy kitchens taught me to notice the small things that make products easier, harder, or simply not worth the trouble.
At home, I enjoy simple meals, practical routines, and finding everyday items that quietly do their job well. I started FF Kitchen in 2026 to share honest opinions shaped by real use, careful comparison, and everyday needs.
I care about value, durability, comfort, and whether something truly earns its place in your home. My goal is simple: help readers choose with more confidence and clarity.
Latest entries
- September 5, 2026Personal RecommendationsI Tested Trader Joe’s Flaxseed Oil: My Honest Review, Benefits, and Best Ways to Use It
- September 5, 2026Personal RecommendationsI Tested Rub N Buff Paint: My Honest Guide to the Best Metallic Finish for DIY Projects
- September 5, 2026Personal RecommendationsI Tested the Best Mini DV Player: My Honest Experience and Top Pick
- September 5, 2026Personal RecommendationsI Tested the Best Go Kart Rear Suspension Kit for a Smoother, Faster Ride