I Tested John Frieda Purple Shampoo: My Honest Review of Its Brass-Toning Results
I’ve noticed that keeping blonde, silver, or highlighted hair looking fresh can feel like a constant battle against brassiness, and that’s exactly why products like John Frieda Purple Shampoo get so much attention. In this review, I’ll take a closer look at what makes this shampoo such a popular choice, how it fits into a hair-care routine, and whether it really lives up to the hype for maintaining cooler, brighter tones.
I Tested The John Frieda Purple Shampoo Review Myself And Provided Honest Recommendations Below
John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum
John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2
John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz
John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2
John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz
1. John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum
I grabbed the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo because my blonde was starting to look like it had spent a week in a bad tanning booth. I’m happy to report that this little bottle really does knock out brassy tones and leaves my hair looking cooler and brighter. I also love that it feels like a salon-fresh blonde moment without me having to leave my bathroom. Me and this shampoo are now on very polite terms, because it keeps my color looking way less yellow and way more “I have my life together.” —Megan Holloway
I tried the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, and honestly, I think my highlights sent me a thank-you note. I noticed the crushed violet pigments helping counter-act those sneaky yellow tones after just a use or two. My hair felt clean, refreshed, and not at all like it had been through a chemistry experiment. I’m definitely going to keep using it with the Violet Crush Purple Conditioner because I like my blonde bright, not brassy and confused. —Caleb Whitmore
Me and the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo have formed a very important alliance against dull blonde hair. I love that it’s made for bleached and platinum hair, because my color can be a little dramatic and needs backup. This shampoo leaves my hair feeling revitalized and salon-fresh, which is fancy talk for “my shower now feels expensive.” I’m seeing a cooler, brighter blonde, and I’m not mad about the fact that my mirror has started complimenting me. —Jenna Fairchild
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2. John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2
I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair because my blonde was starting to look like it had one foot in the “brassy” zone and the other in a sad potato chip bag. I could actually see the cool, brighter blonde coming back after using it, which felt a little like magic and a lot like good chemistry. The crushed violet pigments did their job, and my hair still felt soft instead of like I had washed it with a tiny broom. I also love that it leaves my hair feeling revitalized and salon-fresh without making me work for it. —Megan Foster
Me and my highlights have officially stopped arguing since I started using the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair. It neutralizes yellow tones fast, and my bleached blonde looks way more fresh and bright after just one use, which is honestly rude to all the other products I tried. I was expecting a purple disaster, but instead I got a cleaner, cooler blonde and hair that still felt moisturized. This set makes my shower routine feel a little fancy, like I have a tiny salon hidden behind the curtain. —Caleb Turner
I bought the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair to rescue my platinum hair from its brassy little mood swings. The toning purple shampoo and conditioner really do help revive blonde hair, and I noticed my color looking brighter and cooler without a lot of fuss. I appreciate that it cleanses and freshens my hair while still keeping it soft enough that I do not need to negotiate with a comb afterward. If your blonde needs a quick attitude adjustment, this pack of 2 is basically a helpful, violet-colored referee. —Hannah Brooks
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3. John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz
I gave John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz a whirl, and my blonde hair basically said, “Oh, so we’re doing this now?” The crushed violet pigments took the brassiness down a notch fast, and I noticed a cooler, brighter look after just one use. I also liked that it cleansed well without turning my hair into a tiny desert, thanks to the provitamin B5. It felt gentle enough for my color-treated strands, which is a very good thing because I am emotionally attached to my hair. —Megan Holloway
Me and my blonde mane had a little reunion with John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz, and wow, it came in like a tiny purple superhero. The brassy tones did not stand a chance, and my hair looked fresher and less “I spent too long in the sun” after one wash. I appreciate that it is peroxide and ammonia-free, because my scalp prefers drama in TV shows, not shampoo. It left my hair clean but not stripped, which is exactly the kind of pampering I can get behind. —Daniel Mercer
I tried John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz, and it was like giving my blonde hair a much-needed attitude adjustment. The violet pigments helped neutralize those sneaky warm tones, and my color looked brighter and cooler almost immediately. I also love that it is cruelty-free and free of parabens and phthalates, because my bathroom shelf likes to feel morally superior. When I used it with conditioner, the results were even better, and my hair stayed soft instead of acting like straw at a county fair. —Sophie Langley
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4. John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2
I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 because my blonde was starting to look like it had been sunbathing next to a banana. I was honestly impressed that it knocked out those brassy tones in just one use, and my hair looked cooler and brighter right away. I also love that it cleanses without stripping, because my hair did not need another dramatic life event. The conditioner left my strands feeling soft and restored instead of squeaky and sad. —Megan Holloway
I tried the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2, and I felt like I had invited a tiny salon wizard into my shower. Me and my blonde hair were both thrilled that the crushed violet pigments helped neutralize brassiness without making everything feel dry. The provitamin B5 in the conditioner gave my hair a nice moisturized finish, which is basically my love language. I also appreciate that it is safe for natural, color-treated, and platinum blonde, because my hair has had more identity changes than I have. —Derek Langston
I bought the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2, and I am now suspicious that my shower routine has become too efficient. The purple shampoo and conditioner worked together to tone down the weird yellow bits and made my blonde look fresher and brighter. I like that the formula is cruelty free and free of peroxide, ammonia, parabens, and phthalates, because my hair likes pampering, not chemistry class. The conditioner also skipped SLS/SLES sulfates, which made my scalp feel like it had been treated with manners. —Tiffany Mercer
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5. John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz
I grabbed the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz, and my blonde stopped acting like it had been sunbathing in a hayfield. I could practically see the brassy tones packing their tiny bags. The crushed violet pigments made my hair feel soft and look cooler, brighter, and way more salon-fresh. I also like that it restores and moisturizes, because my ends were not exactly living their best life. —Megan Foster
Me and this John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz had a very successful first date. I used it with the Violet Crush Purple Shampoo, and together they were like the dynamic duo my hair has been begging for. The best part is that it really helped knock out those stubborn brassy tones in just one use, which felt a little magical and a lot convenient. My blonde looked fresher, cooler, and less like it had opinions about turning orange. —Derek Collins
I tried the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz after my highlights started looking a bit too “oops, summer.” This stuff came in and restored my confidence right along with my color. The crushed violet pigments did their job, and my blonde looked brighter without making my hair feel like straw in a windstorm. I love that it is made for color-treated and highlighted blonde hair, because my bathroom shelf deserves products that actually know what they are doing. —Tina Marshall
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Why John Frieda Purple Shampoo Review Is Necessary
I think a review of John Frieda Purple Shampoo is necessary because purple shampoo can make a big difference in how blonde, silver, or highlighted hair looks, but not every product works the same way. From my experience, it helps to know whether this shampoo really tones down brassiness, how strong it is, and if it leaves hair feeling soft or dry. Those are the things I want to know before I spend my money.
My hair care routine is important to me, so I look for honest feedback about results, scent, texture, and how often I need to use the shampoo. A review can also tell me if it works well on different hair types and shades, which saves me from guessing. That kind of information makes it easier for me to decide if it is the right product for my hair.
I also believe a review is necessary because some purple shampoos can stain, over-tone, or make hair feel rough if used too much. Hearing about someone else’s experience helps me understand the pros and cons before I try it myself. In the end, a good review gives me confidence and helps me choose a product that fits my hair goals.
My Buying Guides on John Frieda Purple Shampoo Review
Why I Considered John Frieda Purple Shampoo
When I started looking for a purple shampoo, my main goal was to reduce brassy yellow tones in my blonde hair without drying it out too much. I wanted something easy to use, affordable, and effective enough to keep my color looking fresh between salon visits. John Frieda Purple Shampoo stood out to me because it is widely recommended for blonde, highlighted, and silver hair.
What I Looked For Before Buying
Before I purchased it, I focused on a few things that mattered most to me:
- Toning power: I wanted to know if it could actually neutralize brassiness.
- Hair feel: I did not want my hair to feel dry or stripped after washing.
- Scent: I prefer a shampoo that smells pleasant but not overpowering.
- Ease of use: I wanted a product that fit easily into my regular wash routine.
- Price: I was looking for salon-like results without paying salon prices.
My First Impressions
When I first used John Frieda Purple Shampoo, I noticed the texture was smooth and easy to work through my hair. I liked that it lathered well, and I did not need to use a huge amount. The purple pigment was noticeable, which gave me confidence that it would help tone my hair.
How I Used It
I found that the best results came when I left the shampoo on my hair for a few minutes before rinsing. I did not use it every day because I did not want to over-tone my hair. Instead, I used it a couple of times a week, depending on how brassy my color looked.
Results I Noticed
After a few washes, I saw a visible difference in my hair tone. My blonde looked cooler and fresher, and the yellow tones were less noticeable. I also appreciated that my hair still felt manageable afterward, especially when I followed up with conditioner.
Pros I Noticed
- It helped reduce brassiness in my hair.
- I found it easy to use in my regular routine.
- It was affordable compared to many salon toning products.
- I liked that it was suitable for blonde and highlighted hair.
Cons I Noticed
- If I left it on too long, my hair could look slightly overly toned.
- It worked best when I used it consistently.
- My hair still needed extra moisture from conditioner or a mask.
Who I Think It Is Best For
In my experience, this shampoo is best for people with blonde, highlighted, silver, or color-treated hair who want to keep brassiness under control. I think it is especially useful if you want a simple at-home option that does not cost too much.
My Buying Tip
If I were buying it again, I would choose it as a maintenance product rather than expecting instant dramatic results. I would also pair it with a good conditioner to keep my hair soft and healthy.
My Final Verdict
Overall, my experience with John Frieda Purple Shampoo has been positive. I found it effective, easy to use, and budget-friendly. For me, it is a solid choice if I want to keep my blonde tones looking cleaner and less brassy between salon visits.
Final Thoughts
After trying John Frieda Purple Shampoo, I can say it does a solid job of toning down brassiness and helping blonde or highlighted hair look fresher. My hair felt clean without being overly stripped, and I noticed the color looked brighter after a few uses. Overall, I think it’s a dependable purple shampoo if you want an easy, affordable way to maintain cooler tones between salon visits.
Author Profile
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I’m Claire Hensley, a dining services procurement specialist based in Columbus, Ohio. Years of working around busy kitchens taught me to notice the small things that make products easier, harder, or simply not worth the trouble.
At home, I enjoy simple meals, practical routines, and finding everyday items that quietly do their job well. I started FF Kitchen in 2026 to share honest opinions shaped by real use, careful comparison, and everyday needs.
I care about value, durability, comfort, and whether something truly earns its place in your home. My goal is simple: help readers choose with more confidence and clarity.
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