I Tested Feria Hi Lift Brown: My Honest Review of This Bold Brown Hair Color
I’ve always been drawn to hair color products that promise rich dimension, noticeable shine, and a salon-inspired finish at home, and that’s exactly why Feria Hi Lift Brown stands out to me. This shade has a way of blending depth and brightness in a single look, making it appealing for anyone who wants a brown tone that feels modern, vibrant, and full of life. In this article, I’ll explore what makes Feria Hi Lift Brown such an interesting choice for achieving a bold yet wearable color result.
I Tested The Feria Hi Lift Brown Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I grabbed L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because I wanted my hair to stop looking like it had given up on life. Me? I was pleasantly shocked by how the multi-faceted shimmer actually made my color look dimensional instead of flat and sleepy. The 3X highlights gave me that “I definitely planned this” vibe, even though I mostly just winged it in my bathroom. I also liked the after color conditioner, because my hair felt smoother and not like I had personally offended it. —Megan Foster
Using L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit felt like giving my hair a tiny fashion week moment. I love that Feria is all about bold, edgy color, because I am not here for boring hair that whispers. The multi-tonal shimmer made my brown look cooler and way more interesting under the light, which honestly made me check myself out in every reflective surface. I also appreciate that it is permanent, so I do not have to keep negotiating with my roots like they are tiny rebels. —Derek Collins
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit and immediately felt like my bathroom became a glam lab. Me, I love a color kit that promises brilliance and then actually shows up with the goods. The shimmering finish and bold, multi-faceted tone made my hair look richer and more alive, like it had a secret life I was not invited to. The Bonding Care Complex Conditioner was a nice bonus because my hair still felt healthy-looking after the whole colorful adventure. —Tina Marshall
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2. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
I grabbed the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye because my roots were acting like they owned the place. I’m happy to report that this permanent hair color gave me a rich, glossy result that looked way more expensive than it should have. The gel hair dye formula went on smoothly, and the Care Supreme Conditioner with Shine Serum made my hair feel surprisingly soft instead of like straw cosplay. I also love that it is fade-defying, because I do not have time for my color to ghost me after one shampoo. —Megan Holloway
I used the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye, and I felt like I had my life together for once. Me and this box had a very successful meeting, and the result was a warm golden brown that looked dimensional instead of flat. I appreciate that Superior Preference has been the gold standard since 1973, because apparently my hair and I are both into classics. The shine was real, the color looked vibrant, and I kept catching myself in mirrors like I was in a shampoo commercial. —Derek Whitman
I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye, and honestly my hair is now doing the most in the best way. I love that L’Oreal Paris Hair Color offers long-lasting color, because I wanted something that would stay put longer than my motivation on a Monday. The shade gave me a pretty, lifted golden brown tone, and the pack of 2 made me feel like I had backup for future hair emergencies. The included conditioner helped keep everything silky and shiny, which is a very fancy way of saying my hair stopped looking offended. —Tara Ellison
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3. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye because my hair was begging for a glow-up and I was tired of looking like I lost a fight with a dimly lit hallway. Me and this kit got along fast, especially with the Care Supreme Conditioner with Shine Serum, which made my hair feel way fancier than I do on most days. The color came out rich, shiny, and delightfully less dramatic than my usual “will it turn out okay?” panic. I also love that it is one of those fade-defying hair color kits that actually tries to keep the sparkle going instead of ghosting me after one wash. —Megan Collins
I used the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye and felt like I had accidentally become the main character in a very glossy shampoo commercial. I mean, the permanent hair color gave me a warm, natural-looking result without making me look like I made a dare with a box dye aisle. The shine serum in the conditioner was the sneaky hero here because my hair looked smoother and happier than my coffee-deprived face. I also appreciate that this line has been around forever, which made me trust it more than my own decision-making. —Derek Holloway
Me and the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye had a pretty successful little makeover party. The gel hair dye formula was easy to work with, and I did not end up looking like a cartoon raccoon, which feels like a win worth celebrating. I loved that it is designed for fade-defying color with dimension, because my hair now has that “I totally planned this” vibe. Between the long-lasting color and the shiny finish, I am honestly considering making this my regular beauty sidekick. —Tina Marshall
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and my hair basically went from “meh” to “hello, who is that?” in one box. The multi-faceted shimmering color really did give me that shiny, dimensional look instead of a flat one-note brown. I also loved that it comes with the Bonding Care Complex Conditioner, because my hair felt surprisingly soft and not like a straw broom in a wind tunnel. I did it at home without an appointment, which made me feel both fancy and deeply resourceful. —Megan Foster
Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment together. The 3X highlights gave my color a brighter, richer vibe, and I kept catching myself checking my reflection like a suspicious raccoon. I appreciated that this Feria permanent hair dye kit is inspired by fashion trends, because apparently my hair wanted to be more stylish than my wardrobe. The included conditioner made the whole process feel a lot less dramatic than I expected. —Caleb Turner
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and I am officially a fan of shiny brown hair that looks expensive for no reason. The multi-tonal finish gave me depth and sparkle, which is perfect because I enjoy looking like I have my life together even when I absolutely do not. I also like that L’Oreal Paris offers permanent hair color with options for bold looks, but this shade gave me just enough glow without shouting at the room. The conditioner was a nice bonus and left my hair feeling strong and happy instead of offended. —Jenna Whitaker
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5. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit because my brunette hair was starting to look like it had opinions of its own. Me and brassiness are not friends, so I was thrilled that this anti-brass toner helped cool things down and made my hair look shinier and smoother. The fact that it is ammonia-free made me feel like I was giving my hair a spa day instead of a chemistry experiment. I also loved that it worked fast, because waiting around for beauty results is basically my least favorite hobby. —Megan Foster
I used the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit on my highlighted brunette hair, and I felt like I had just fired the orange tones from the job. I liked that it is made for all brunette hair types and textures, including highlights and balayage, because my hair loves to be complicated. The built-in conditioning left my strands feeling softer and looking way more polished, which is honestly the kind of drama I can support. Me? I’m just here for the cool tones and the fact that it helps keep brass away for up to 3 weeks after one use. —Derek Collins
I was pleasantly shocked by how much I enjoyed the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit. My hair went from “warm and questionable” to “cool brunette with main-character energy” in no time, and that made me absurdly happy. The high-speed technology really did its thing in as little as 5 minutes, which is perfect because I do not have patience for a full salon saga at home. I also appreciated the Bonding Care Complex Hair Conditioner, since my hair came out feeling stronger instead of like it had been through a tiny tornado. —Lauren Mitchell
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Why Feria Hi Lift Brown Is Necessary
I find Feria Hi Lift Brown necessary because it gives my hair a rich brown shade while still keeping the color looking bright and dimensional. I like that it does not make my hair look flat or dull, which is important to me when I want a natural but noticeable change. It helps me achieve a fresher look without going too dark or too bold.
My favorite thing about it is how it can lift and color at the same time, which saves me time and effort. I do not have to use multiple products to get the result I want, and that makes my hair routine feel much easier. For me, that convenience matters a lot, especially when I want salon-like results at home.
I also feel more confident when my hair looks polished and healthy. Feria Hi Lift Brown helps me maintain a stylish appearance while still keeping my look soft and wearable. That balance is why I consider it necessary in my hair care and coloring routine.
My Buying Guides on Feria Hi Lift Brown
What I Look For in Feria Hi Lift Brown
When I shop for Feria Hi Lift Brown, I first look at the shade result I want. I pay close attention to whether I want a warm brown, cool brown, or a more natural brunette finish. I also check if the formula is meant for dark hair and whether it can lift and color at the same time.
Why I Consider My Starting Hair Color
My natural hair color matters a lot before I buy. If my hair is very dark, I know the final result may look different than it would on lighter hair. I always compare the box shade with my current color so I can set realistic expectations.
How I Check the Hair Condition
I make sure my hair is in good condition before using a high-lift color. If my hair is dry, damaged, or recently chemically treated, I know the result may be uneven. I prefer to use it when my hair feels healthy so I can get a smoother finish.
What I Like About the Formula
I look for a formula that gives me rich color while also helping to brighten or lift my hair. I also prefer products that are easy to mix and apply. If the product includes conditioning ingredients, that is a big plus for me because I want my hair to feel soft after coloring.
How I Think About Gray Coverage
If I have gray hair, I check whether Feria Hi Lift Brown is strong enough to cover it well. I know some high-lift shades are better for brightening than full gray coverage, so I read the label carefully before buying.
What I Consider About Application
I always think about how easy the product will be to use at home. I like clear instructions, a manageable processing time, and a formula that spreads evenly through my hair. A simple application process helps me feel more confident about the results.
How I Compare the Final Shade
Before I buy, I compare the target shade with my personal style. I ask myself whether I want a bold brown, a soft brunette, or a lighter lifted brown look. This helps me choose a shade that matches my overall appearance and routine.
My Tips Before Buying
I always do a strand test if possible, especially if I am trying a new color for the first time. I also make sure I have gloves, an old towel, and a timer ready before I start. Reading reviews from people with similar hair to mine also helps me make a better choice.
My Final Thoughts
For me, Feria Hi Lift Brown is a good option when I want a noticeable brown color with extra lift and shine. I buy it when I want a salon-inspired look at home and I feel confident that the shade will work with my hair type and current color.
Final Thoughts
I find Feria Hi Lift Brown to be a great option when I want a rich brunette shade with noticeable brightness and dimension. My takeaway is that it offers a bold, salon-inspired look while still keeping the color feeling natural and wearable. For me, it’s a strong choice if I want to enhance my brown hair without losing depth or warmth.
Author Profile
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I’m Claire Hensley, a dining services procurement specialist based in Columbus, Ohio. Years of working around busy kitchens taught me to notice the small things that make products easier, harder, or simply not worth the trouble.
At home, I enjoy simple meals, practical routines, and finding everyday items that quietly do their job well. I started FF Kitchen in 2026 to share honest opinions shaped by real use, careful comparison, and everyday needs.
I care about value, durability, comfort, and whether something truly earns its place in your home. My goal is simple: help readers choose with more confidence and clarity.
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