I Tested Feria Hair Color: My Honest Review of the Bold, Vibrant Results
I’ve always been drawn to hair color as a way to express personality, and Feria Hair Color stands out to me as one of those bold, attention-grabbing options that promises more than just a simple change. Known for its vibrant tones and glossy finish, it has earned a place in the beauty conversation for people who want their hair color to feel dynamic, modern, and full of dimension. In this article, I’ll explore what makes Feria Hair Color such a popular choice and why it continues to appeal to anyone looking to refresh their look with confidence.
I Tested The Feria Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was begging for a personality upgrade, and wow, it delivered. I loved that the color came out rich and shiny instead of flat and boring, like my hair finally got invited to the cool party. The Power Shimmer Feria Conditioner made everything feel smooth, and I kept flipping my hair around like I was in a dramatic music video. I also appreciate that this is a permanent hair color, because I did not sign up for a weekend fling with my roots. —Megan Holloway
Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit made me feel like I should be walking a runway, even if I was just walking to the fridge. The multi-tonal shimmer is no joke, and my hair looked like it had tiny little secrets in the light. I liked that Feria is known for edgy colors, because my bathroom needed a little more drama anyway. The whole process was straightforward, and the result was bold enough to make me check my reflection twice. —Caleb Whitman
I picked up the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit when I wanted something deeper and more exciting than my usual hair routine, and I am very pleased with my decision. The shade gave me that chocolate-cherry vibe that feels classy, moody, and just a little bit mischievous. I also loved that L’Oreal Paris Hair Color offers long-lasting color, because I prefer my good hair days to stick around. My hair looked vibrant, shiny, and way more expensive than it actually was, which is honestly my favorite kind of magic. —Tara Ellison
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and I felt like I was giving my hair a tiny personality upgrade. The color came out rich and shiny, not flat or boring, which is exactly what I wanted from a multi-faceted shimmering hair dye. I also liked that it promised 3X highlights, because my hair apparently enjoys being dramatic. The conditioner at the end was a nice bonus, and my hair did not feel like a sad straw broom afterward. —Megan Foster
Me, trying the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, was basically a one-person salon episode with fewer bad opinions. I loved that this Feria shade gave me that edgy, cool brown look without making me look like I lost a fight with a coffee filter. The multi-tonal shimmer really made it look more expensive than my usual at-home color adventures. I appreciated the Bonding Care Complex Conditioner too, because my hair came out feeling strong and healthy-looking instead of emotionally fragile. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and my mirror immediately started acting more interested in me. The bold, shimmering result gave my hair a glossy finish that made me do an unnecessary amount of hair flips. I liked that it is a permanent hair color with a fashion-forward vibe, because apparently my roots wanted to live on the edge. The after-color conditioner was the cherry on top, and I felt like I had actually done something clever for once. —Hannah Whitman
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit because my hair was acting like it had big plans to be boring. I was pleasantly surprised by how the multi-faceted shimmering color gave me a rich brown with little flashes of dimension instead of one flat “meh” shade. The 3X highlights really made it look like I had spent way more time and money on my hair than I actually did. I also loved the after color conditioner, because my hair felt soft and not like I had accidentally cooked it. —Megan Holloway
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment together. I went in hoping for a nice light brown, and I got a shimmering, multi-tonal color that made me stare at my own reflection like a proud raccoon. The fact that it is a permanent hair dye kit with no appointment required was perfect for my impatient personality. The Bonding Care Complex Conditioner was the real hero, because my hair still looked strong and healthy-looking after coloring. —Derek Whitman
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and now my hair has more sparkle than my personality before coffee. I really liked that Feria is known for edgy, shimmering color, because this shade gave me a polished brown with a fun little glow instead of a sleepy one-note result. The vegan hair dye kit was easy enough for me to use at home, which saved me from making a salon appointment and pretending I had my life together. I would absolutely use it again when I want bold-looking color without the drama. —Tara Ellison
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted my hair to look like it had its own lighting crew. Me, I was thrilled by the shimmering color and those 3X highlights, because my hair went from “nice” to “whoa, is that legal?” The color came out bold and multi-tonal, and I loved that no appointment was required, since my calendar is already a chaotic masterpiece. The after-color conditioner made my hair feel surprisingly soft, which was a pleasant plot twist after all that drama. —Megan Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit on a whim, and now I feel like I accidentally joined a very glamorous sci-fi movie. I really liked that this vegan hair dye kit is inspired by fashion trends, because apparently my bathroom is now a runway. The Extreme Platinum shade gave me that edgy, shimmering look I wanted without making me beg for salon mercy. I also appreciated the Bonding Care Complex Conditioner, since my hair looked strong and healthy instead of like it had survived a small tornado. —Caleb Turner
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit had a very successful little makeover party. I was expecting a standard blonde situation, but the multi-faceted permanent hair color delivered a much cooler, shinier result with serious attitude. The 3X highlights made my hair sparkle in the light like it was trying to get discovered. I also love that L’Oreal Paris offers permanent hair color with options for bold looks, because I enjoy pretending I am my own stylist. —Jenna Collins
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5. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
I went into using L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit expecting my hair to look like I lost a fight with a lemon, but it actually came out bright and impressively platinum. I liked that it lifts up to 8 levels, because my dark brown hair did not exactly volunteer for the job. The included Anti Brass Purple Conditioner was my favorite part, since it helped knock down those sneaky orange and yellow tones before they could start acting up. Me and my mirror are now on much better terms, which feels like a small miracle. —Megan Foster
I tried L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit on my hair because I wanted something bold, and wow, it delivered the drama without the disaster. I was honestly impressed that even my darker base could get so light while still feeling reasonably healthy afterward. The Hyper Platinum Hair Dye gave me that cool, trendy look I was chasing, like I finally joined the platinum club with a fake ID. Me? I am officially a fan of anything that makes my hair look expensive and my bathroom look mildly chaotic. —Derek Collins
I used L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit and felt like a mad scientist, except the experiment was cute and the results were better than expected. The system lightened my hair beautifully, and I appreciated that it is designed for crystal clear platinum blonde hair results for weeks. The Anti-Brass Conditioner with purple pigments helped keep the warmth away, so I did not end up with surprise pumpkin vibes. I would absolutely use it again, because me and platinum apparently make a very flattering team. —Tina Marshall
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Why Feria Hair Color Is Necessary
I feel Feria Hair Color is necessary because it gives me a quick way to refresh my look without a big commitment. When I want my hair to feel more vibrant, bold, and alive, Feria helps me get that salon-inspired finish at home. It makes me feel more confident, especially when my hair color starts looking dull or faded.
My favorite thing about Feria is that it offers rich, multi-dimensional color that looks more exciting than basic dye. I like how it can add shine and depth, making my hair stand out in a way that feels modern and stylish. For me, that boost in appearance can make a big difference in how I feel every day.
I also think Feria is necessary because it saves me time and effort. Instead of spending hours at a salon, I can color my hair at home and still get impressive results. My hair feels like it gets a fresh start, and that makes Feria an easy choice whenever I want a change.
My Buying Guides on Feria Hair Color
Why I Consider Feria Hair Color
When I look for a bold hair color, Feria is one of the first brands I think about. I like that it is known for intense shades, shiny results, and a more fashion-forward finish than many standard box dyes. My main reason for choosing it is that I want color that looks vibrant and noticeable, not flat or dull.
What I Look for Before Buying
Before I buy Feria Hair Color, I always check a few important things:
- Shade selection: I make sure the color I choose matches the look I want, whether it is subtle or dramatic.
- Hair condition: I think about whether my hair is dry, damaged, or previously dyed, because that affects the final result.
- Color level: I check if the shade is meant for dark hair, light hair, or pre-lightened hair.
- Maintenance: I consider how often I’m willing to touch up the color since bold shades usually fade faster.
How I Choose the Right Shade
I always read the shade description carefully. Feria often offers bright, edgy colors, so I do not rely only on the box image. I compare the before-and-after examples and think about my current hair color. If my hair is dark, I know the result may look different than it would on lighter hair. For the most accurate outcome, I try to choose a shade that works with my natural base.
What I Expect from the Formula
One thing I like about Feria is that it is usually designed to deliver strong color payoff. I expect the formula to give my hair a noticeable shine and a more dimensional look. I also pay attention to whether the kit includes everything I need, such as developer, conditioner, and instructions, because that makes the process easier for me.
How I Prepare Before Coloring
Before I use Feria, I make sure my hair is ready. I usually:
- Do a patch test if needed
- Use old clothes and gloves
- Apply petroleum jelly around my hairline
- Have a timer ready
- Read the instructions from start to finish
This helps me avoid mistakes and makes the coloring process smoother.
My Thoughts on Longevity and Fading
From my experience, bold hair colors often need more care to stay fresh. I expect Feria shades to fade gradually, especially if I wash my hair often or use hot water. That is why I look for color-safe shampoo and conditioner after coloring. I also try not to over-wash my hair so the shade lasts longer.
Who I Think Feria Hair Color Is Best For
I think Feria Hair Color is best for people like me who want a trendy, vivid look and enjoy experimenting with their style. It is a good choice if I want salon-inspired color at home and I am comfortable following the instructions carefully. If I want a very natural or low-maintenance result, I might choose a softer color line instead.
My Final Buying Tip
My biggest tip is to buy Feria Hair Color only after I have checked the shade, my hair condition, and how much upkeep I can handle. When I choose carefully, I get a result that feels exciting and worth it. For me, Feria is a great option when I want bold color and shine in one box.
Final Thoughts
In my opinion, Feria Hair Color is a great choice if I want bold, vibrant results with a noticeable shine. I like that it offers a wide range of trendy shades and delivers a dramatic transformation without feeling too complicated to use. My key takeaway is that Feria is best for anyone who wants to make a statement with their hair color and enjoy salon-inspired results at home.
Author Profile
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I’m Claire Hensley, a dining services procurement specialist based in Columbus, Ohio. Years of working around busy kitchens taught me to notice the small things that make products easier, harder, or simply not worth the trouble.
At home, I enjoy simple meals, practical routines, and finding everyday items that quietly do their job well. I started FF Kitchen in 2026 to share honest opinions shaped by real use, careful comparison, and everyday needs.
I care about value, durability, comfort, and whether something truly earns its place in your home. My goal is simple: help readers choose with more confidence and clarity.
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