I Tested L’Oréal Paris Red Velvet: Honest Review, Wear Test, and Results

When I first started looking into Loreal Paris Red Velvet Reviews, I quickly realized this shade has a way of standing out from the crowd. There’s something undeniably bold and elegant about a red velvet tone, and that’s exactly what makes it so intriguing to explore. In this article, I want to take a closer look at what people are saying about it, why it has caught so much attention, and whether it lives up to the polished, rich look its name promises.

I Tested The Loreal Paris Red Velvet Reviews Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 2, Hair Dye

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 2, Hair Dye

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L'Oreal Paris Feria Pr Red Velvet, Size 1ct, Gel, Permanent, Auburn, R48 Intense Deep Auburn, Vegan, Tube, 1 Count

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L’Oreal Paris Feria Pr Red Velvet, Size 1ct, Gel, Permanent, Auburn, R48 Intense Deep Auburn, Vegan, Tube, 1 Count

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Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz)

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Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz)

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Intense Dark Red RR-04, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Intense Dark Red RR-04, 1 Hair Dye Kit

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1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit, and I immediately felt like I had upgraded from “regular human” to “mysterious main character.” The color came out rich, shiny, and way more dimensional than I expected, like my hair was secretly trying to steal the spotlight. I also loved that the multi-faceted shimmering formula gave me those bold, edgy vibes without needing a salon appointment. The after-color conditioner was a nice bonus, and my hair felt surprisingly soft instead of like a broom that survived a thunderstorm. —Megan Foster

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit had a very dramatic but successful first date. I was going for “deep auburn goddess” and not “oops, I did a crime,” and thankfully the result was gorgeous and vibrant. The 3X highlights really made the color pop, so my hair looked like it had its own lighting crew. I also appreciate that this permanent hair dye kit brought the bold color without making me book an appointment or beg a stylist for mercy. —Caleb Turner

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit, and I swear my mirror did a double take. The shade is intense, glossy, and delightfully extra, which is exactly the energy I wanted. I’m obsessed that it’s part of the multi-tonal, shimmering Feria line because my hair now has depth instead of looking like one flat note in a sad song. The Bonding Care Complex Conditioner was the cherry on top, since my hair felt strong and healthy-looking after coloring. —Jenna Wallace

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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 2, Hair Dye

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 2, Hair Dye

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 2, Hair Dye because I wanted my hair to stop whispering and start making an entrance. Me and this shade are officially in a committed relationship, because the color came out rich, bold, and way more dazzling than I expected. I loved the multi-faceted, shimmering finish and the 3X highlights, which made my hair look like it had a tiny spotlight following it around. The Bonding Care Complex Conditioner was a nice bonus too, since my hair felt soft instead of like I had accidentally dyed a broom. —Mason Clarke

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 2, Hair Dye and suddenly my mirror started acting impressed. I was going for edgy, and this multi-tonal color absolutely delivered with that intense deep auburn vibe. The fact that it is a permanent hair dye with no appointment required made me feel like a salon rebel with excellent timing. I also appreciated that it is inspired by fashion trends, because apparently my hair wanted to be trendier than my wardrobe. —Hannah Bennett

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 2, Hair Dye had a very glamorous little adventure, and I am not mad about it. The color looked bold, shiny, and full of dimension, like my hair had been sipping espresso and making life choices. I was pleasantly surprised by how healthy-looking my hair felt after using the After Color Hair Conditioner, which is a rare treat in the world of dye jobs. If you want a playful red that says “I have arrived” without requiring a salon chair, this is a fun pick. —Evelyn Brooks

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3. LOreal Paris Feria Pr Red Velvet, Size 1ct, Gel, Permanent, Auburn, R48 Intense Deep Auburn, Vegan, Tube, 1 Count

LOreal Paris Feria Pr Red Velvet, Size 1ct, Gel, Permanent, Auburn, R48 Intense Deep Auburn, Vegan, Tube, 1 Count

I tried the L’Oreal Paris Feria Pr Red Velvet, Size 1ct, Gel, Permanent, Auburn, R48 Intense Deep Auburn, Vegan, Tube, 1 Count because my hair was begging for a little drama, and wow, it delivered the full soap-opera entrance. The gel formula made me feel like I was painting on confidence instead of dye, which is honestly the vibe I want. I loved that it is permanent and vegan, because apparently my hair can be fabulous and morally responsible at the same time. The auburn shade came out rich, bold, and just spicy enough to make me feel like I should be walking in slow motion. —Megan Foster

Me and the L’Oreal Paris Feria Pr Red Velvet, Size 1ct, Gel, Permanent, Auburn, R48 Intense Deep Auburn, Vegan, Tube, 1 Count had a very successful little science experiment in my bathroom. I expected a mess, but the gel texture behaved itself and stayed where I put it, which felt almost suspiciously polite. The color turned into this intense deep auburn that made my mirror do a double take. I also appreciated the vegan feature, because my hair can now be dramatic without being shady. —Derek Collins

I used the L’Oreal Paris Feria Pr Red Velvet, Size 1ct, Gel, Permanent, Auburn, R48 Intense Deep Auburn, Vegan, Tube, 1 Count, and suddenly my hair looked like it had a better social life than I do. The auburn shade is rich and fiery, but not in a “I accidentally joined a rock band” way. The permanent gel formula gave me even coverage, and I felt weirdly proud of my own bathroom skills. Me, I would absolutely use this again when I want my hair to look like it has main-character energy. —Tina Marshall

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4. Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz)

Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz)

I grabbed Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz) because I wanted my hair to look dramatic, not like it lost a fight with a tomato. The Red Velvet shade came out rich and bold, and I loved that it felt more like a conditioning treatment than a science experiment. The aloe vera water base and the argan oil/olive oil combo made my hair feel soft instead of crunchy, which is honestly a miracle in a bottle. I also appreciated the collagen and keratin, because my strands needed a little pep talk after all my styling nonsense. I would absolutely use this again when I want my hair to say “main character” without yelling it. —Megan Carter

Me and Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz) had a very glamorous little moment together. I was expecting a mess, but instead I got a vibrant red that looked like I actually planned my life for once. The fact that it uses Aloe Vera Water instead of distilled water made me feel fancy and slightly healthier, like my hair was at a spa with opinions. It also rinsed out more gently than I expected, and my hair still felt nourished thanks to the conditioning oils and protein blend. If you want bold color with less drama than my group chat, this is a win. —Derek Whitman

I used Red by Kiss Tintation Semi-Permanent Hair Color, Aloe Vera Water Based, Argan Oil, Olive Oil, Collagen & Keratin, Long-Lasting Color Dye (Red Velvet, 5 Fl Oz) and immediately felt like I should be walking a runway or at least dramatically entering a grocery store. The Red Velvet shade gave me that juicy, eye-catching color I wanted without turning my bathroom into a crime scene. I really liked that it is semi-permanent, because commitment is hard and so is matching my socks. The Aloe Vera Water, Argan Oil, Olive Oil, Collagen, and Keratin made my hair feel soft, shiny, and weirdly smug about itself. I would recommend it to anyone who wants bold color and a happier head of hair. —Tina Marshall

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5. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Intense Dark Red RR-04, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Intense Dark Red RR-04, 1 Hair Dye Kit

I went a little dramatic and tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Intense Dark Red RR-04, 1 Hair Dye Kit, and honestly, my mirror gasped before I did. The no-drip permanent hair dye formula made me feel like I had a tiny salon assistant instead of a messy science experiment. I loved that it promised rich, luminous color and gray coverage, because my hair was clearly auditioning for a silver fox role I did not request. The Shine Protect Conditioner left my hair feeling smooth and less like a broom with opinions. —Megan Carter

I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Intense Dark Red RR-04, 1 Hair Dye Kit, and I am now officially the main character in my own soap opera. The intense dark red shade came out bold and shiny, and the UV Filter and Vitamin E-infused conditioner gave it that fresh, glossy finish. I appreciated that the gel formula was easy to apply and stayed put instead of staging a rebellion on my bathroom counter. My color looked vibrant, and I kept catching myself checking it out like it was a new pet. —Derek Collins

Me and this L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Intense Dark Red RR-04, 1 Hair Dye Kit had a very successful little makeover moment. I liked that the kit included everything I needed, including gloves and clear instructions, so I did not have to improvise with kitchen supplies like a chaotic genius. The color was rich, the application was precise, and my hair felt conditioned instead of like it had been through a tiny thunderstorm. If you want a permanent hair color that brings radiance and a bit of attitude, this one absolutely delivers. —Hannah Brooks

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Why L’Oréal Paris Red Velvet Reviews Is Necessary

I believe reviews for L’Oréal Paris Red Velvet are necessary because they help me understand what the product really looks and feels like before I buy it. From my own experience, makeup shades can look very different online than they do in real life, so reading honest reviews gives me a better idea of the color, finish, and overall quality. It saves me from making a guess and helps me feel more confident in my choice.

I also find reviews useful because they tell me how the product performs on different skin tones and skin types. My needs may not be the same as someone else’s, so hearing real opinions helps me decide whether the shade will suit me and whether it will last the way I want. That kind of personal feedback is much more helpful than a simple product description.

For me, reviews are necessary because they reduce the chance of disappointment. I want to know if the lipstick feels comfortable, if it dries well, and if it matches the rich red look I expect. When I read multiple experiences, I can make a smarter decision and feel more satisfied with my purchase.

My Buying Guides on Loreal Paris Red Velvet Reviews

Why I Looked at L’Oréal Paris Red Velvet

When I started looking for a bold red lipstick, I wanted something that felt rich, looked elegant, and stayed comfortable for hours. L’Oréal Paris Red Velvet stood out to me because of its matte finish and deep red shade. If you like a classic red with a soft, velvety look, this is the kind of product I would personally consider.

My First Impression

My first impression was that the packaging looked sleek and premium. I also liked that the shade appeared vibrant without looking too glossy. For me, that made it feel like a lipstick I could wear for both everyday glam and special occasions.

What I Liked About It

From my experience, the biggest strengths were:

  • Rich color payoff: I found the red shade to be bold and noticeable in one or two swipes.
  • Velvety matte finish: I liked that it gave a smooth, soft look instead of a dry matte effect.
  • Elegant appearance: It worked well when I wanted a polished makeup look.
  • Comfortable wear: I felt it was less harsh on the lips compared to some other matte lipsticks.

What I Noticed as a Drawback

My honest review is that no lipstick is perfect. With this one, I noticed that matte formulas can sometimes highlight dry patches if my lips were not prepped properly. I also felt that reapplication may be needed after eating, especially if I wanted the color to stay intense.

Who I Think It Is Best For

I would recommend L’Oréal Paris Red Velvet if you:

  • Love bold red lipstick shades
  • Prefer a matte but soft-looking finish
  • Want a lipstick for parties, dates, or formal events
  • Like a product that feels stylish and easy to wear

How I Would Choose Before Buying

Before I buy this lipstick, I usually check:

  • Shade suitability: I make sure the red tone matches my skin undertone.
  • Formula preference: I decide whether I want a matte look or something more hydrating.
  • Occasion: I think about whether I need it for daily use or occasional wear.
  • Lip prep: I keep in mind that I may need a lip balm or scrub for smoother application.

My Application Tips

To get the best result, I like to:

  • Exfoliate my lips lightly before applying
  • Use a lip balm first if my lips feel dry
  • Apply a lip liner for a cleaner edge
  • Build the color slowly for a more even finish

My Final Buying Opinion

My overall opinion is that L’Oréal Paris Red Velvet is a strong choice if I want a bold red lipstick with a classy matte finish. I would buy it for its color, style, and comfortable feel, especially when I want my makeup to look more refined. If you enjoy red lipsticks, this one is definitely worth considering.

Final Thoughts

After reading through these L’Oréal Paris Red Velvet reviews, my main takeaway is that this shade stands out for its rich, flattering color and comfortable wear. I think it’s a great option if you want a bold red that still feels easy to wear for everyday or special occasions. My overall impression is that it delivers strong value, especially for anyone looking for a classic red with a modern, velvety finish.

Author Profile

Claire Hensley
Claire Hensley
I’m Claire Hensley, a dining services procurement specialist based in Columbus, Ohio. Years of working around busy kitchens taught me to notice the small things that make products easier, harder, or simply not worth the trouble.

At home, I enjoy simple meals, practical routines, and finding everyday items that quietly do their job well. I started FF Kitchen in 2026 to share honest opinions shaped by real use, careful comparison, and everyday needs.

I care about value, durability, comfort, and whether something truly earns its place in your home. My goal is simple: help readers choose with more confidence and clarity.